What is Direct Primary Care?

Direct Primary Care is a membership model for primary care. You pay a predictable monthly fee for covered primary care provided through the practice, without insurance billing, copays, or per-visit charges for those services.

The goal is simple: more time with your physician, easier access when something comes up, prevention-focused care, and help navigating labs, imaging, specialists, and outside services when needed.

Direct Primary Care Membership Includes:

  • Covered primary care for preventive, chronic, and acute needs

  • Longer visits with a physician who knows you

  • Same- or next-day appointments for urgent primary care needs whenever possible

  • Direct communication with your physician through secure messaging, email, or phone

  • Selected in-office procedures and point-of-care testing

  • EKG and point-of-care ultrasound when appropriate in primary care

  • Specialist coordination and specialist-informed care plans through eConsults

  • Help identifying high-value options for outside labs, imaging, medications, and specialist care

Important note

Direct Primary Care is not health insurance. Members are encouraged to maintain insurance for services outside the practice, including hospital care, emergency care, outside urgent care, specialist fees, advanced imaging, lab, and pathology services, and medications not provided through the practice.

How it Works

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  • We offer basic point-of-care labs in the clinic, included in your membership.

    In-house professional phlebotomy is available for send-out labs at a transparent additional cost, with access to discounted lab pricing.

    You can also get labs ordered to be drawn at any Labcorp or Quest location nationwide. LabCorp or Quest Labs can be paid with either your insurance or our negotiated discount cash prices.

  • We offer basic point-of-care ultrasound and EKG in clinic included in your membership.

    Get more advanced imaging such as X-ray / CT / MRI / mammogram ordered and sent to your preferred location; examples of local imaging include: RAYUS Radiology, VMFH Radiology, UW Medicine Radiology

    You can pay for advanced imaging using your insurance or discounted cash pay rates.

  • Get any medication prescription sent to your preferred pharmacy nationwide.

    You can use insurance or cash pay for prescription medications.

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A stethoscope with black tubing and silver chest piece lying on a reflective surface.

Direct primary care brings healthcare back to its roots—a place where care is a true partnership between physician and patient, built on trust, time, and genuine connection.

In today’s world, direct primary care offers a chance to rediscover personalized medicine and put people first, one relationship at a time.